Lifestyle

Beverage: Coffee/Tea/Non-Alcoholic Beverage: Spirits/Beer/Wine Casino/Gaming Fashion Food/Cooking/Baking Health & Fitness Home Goods Hospitality Leisure Activities & Hobbies Parenting Pets Photography Seniors Travel & Tourism
News Release Digital Asset Direct

Air|Water Driven by Mobil 1 Celebrates Another Successful Porsche Event

Luftgekuhlt

With the third annual Air|Water Driven by Mobil 1 event in the books, the organizers would like to thank the attendees, car-owning entrants, marketing partners and exhibitors who combined to create yet another unparalleled success. And despite some rain showers, nothing could dampen the spirits of the fans who came together on April 26 in Costa Mesa, CA to share their passion for all things Porsche. As the presenting sponsor, Mobil 1 placed historic and significant cars throughout the 150-acre site, focusing on racing success from rally to endurance favorites. The striking Troy Lee Design-liveried 2024 992 GT3 Cup and 2011 997 GT3 RSR were fan favorites among the storied Mobil 1-sponsored cars. Guest of honor was the 1985 McLaren MP4/2B powered by the legendary 1.5-liter V6 turbo Porsche-TAG engine. The hero car displayed in the amphitheater powered Alain Prost to his first of four world championships, beating teammate Niki Lauda and claiming five wins in 1985. The scene at Air|Water was carefully set to transport guests back to the ’80s turbo era, flanking the F1 star with turbocharged Porsche 930 and 959 street cars. The McLaren was also surrounded by a stunning display of Paint to Sample (PTS) cars. This Porsche program allows customers to order their vehicle in unique, custom paint colors beyond the standard color palette. A team led by Will Lee (@PTSRS) sourced the most popular PTS colors applied to both air- and water-cooled vehicles, creating a stunning display of vintage and modern PTS Porsches. Another popular destination at Air|Water Driven by Mobil 1 was the Joshua Vides art installation. Working with Creative Director Jeff Zwart, the pair highlighted a Porsche 911 that Joshua recently showcased in Los Angeles. It was paired with a modern specialty 911 ST model, highlighting the themes of both Air and Water. Joshua’s unique black & white style created another dramatic highlight for attendees to enjoy. Visitors who wished to experience the very latest Porsche 911 models could participate in the Porsche Thrill Ride, which debuted at Air|Water. All event ticket holders were able to enjoy a free ride on a specially constructed course that allowed Porsche’s professional drivers to vividly demonstrate the agility and handling prowess of the latest cars. With six vehicles running throughout the show hours, visitors didn’t have to wait long to experience the exhilarating ride. If the Thrill Rides convinced visitors they needed a Porsche of their own, it was a short walk to the Broad Arrow live auction, which saw 55 cars cross the block. In total, the hammer dropped on approximately $15.3 million in sales of some of Porsche’s finest automobiles. The prime lot was a 1989 RUF CTR Yellowbird, chassis #023 uniquely specified with a lightweight interior. Following some strong bids, the CTR Yellowbird sold for $4,680,000. Also receiving plenty of attention was a 2015 Porsche 918 Spyder Weissach Martini Racing, which sold for $2,590,000. A 1966 Porsche 906 went for $1,528,500, with a 1990 Porsche 911 Coupe Reimagined by Singer sold for $1,006,000. Visitors could also browse a number of products and services in the Exhibitor Hall, which was filled with performance specialists, accessories, art, apparel, and more. It proved a popular destination for existing and future Porsche owners. As did the two Air|Water event merchandise areas, selling the latest apparel and collectibles as well as some classic items from previous events. The latest items are also available at air-water.com. After three successful years, we’re delighted to announce Air|Water Driven by Mobil 1 will be back in 2026 and the team is already planning some big surprises for visitors. LUFTGEKÜHLT 11 ANNOUNCED Dedicated exclusively to air-cooled Porsche models, the host city for Luftgekühlt 11 has finally been announced: We’re heading to Durham, NC on October 4. This will be the first time Luft has held the event on the East Coast, giving air-cooled Porsche fans a unique opportunity to experience what makes the Luft event series so special. More details about the venue will be revealed in due course, as well as the date for ticket sales. We should caution that Luft 11 will almost certainly sell-out, so mark your calendars, follow @luftgekuhlt or sign up for the newsletter at luftgekuhlt.com to ensure you hear the news first! AIR|WATER POLAND ANNOUNCED And in another “first,” the team is taking Air|Water Driven by Mobil 1 to Europe. It’s heading to Warsaw, Poland on June 13-14. A specially selected venue will host the key ingredients of air- and water-cooled Porsches, old and new, road and race: the same ingredients that have made the California events so special. For more details and ticket purchases, visit air-water.com/pages/poland EDITOR’S NOTE Images from Air|Water 2025 are available HERE Photo credit: Air|Water and Race Service A video from Air|Water 2025 is available to view and share HERE Images for Air|Water Poland are available HERE ABOUT AIR|WATER From the creators of Luftgekühlt comes the largest single-brand automotive experience to hit Southern California. Embarking on a fresh format that traces Porsche's journey from its inaugural moments to the contemporary masterpieces and most cutting-edge examples of today. For more information, visit air-water.com ABOUT LUFTGEKÜHLT In the Porsche vernacular, Luftgekühlt represents all the air-cooled cars in the manufacturer’s history, from the Pre-A 356 through the 993 model line, which ended in 1998. A true Porsche happening, Luftgekühlt is an experiential car culture event centered around a tightly curated list of historically significant or interesting cars, both street and race. There is no set formula for our events, but we're excited by cool venues, fun people, and creative expression, so you can bet those elements will always be included. The team strives to develop wild ideas that celebrate the passion we have for all things air-cooled, including exciting collaborations with likeminded people and brands. For more information, visit luftgekuhlt.com Contact Details Media Contact media@luftgekuhlt.com Company Website https://air-water.com/

May 06, 2025 07:03 AM Pacific Daylight Time

Image

PowerPollen Receives Foundational Patent for Groundbreaking Pollen Storage Methodology

PowerPollen

PowerPollen, an agtech company improving crop pollination for increased agricultural productivity and profitability, has received U.S. Patent 12,245,587 for its groundbreaking process of using solid particulates blended with fresh pollen grains to protect pollen’s viability during storage. As the industry leader in commercial scale pollen collection, application and storage, PowerPollen’s IP strategy has been a key part of protecting their innovation while rapidly scaling to support global seed companies and farmers since the company was founded in 2015. PowerPollen collects, preserves and applies pollen to corn, wheat, rice, and other important crops, eliminating the previously required dependency on natural pollen shedding to pollinate female plants. This process enables the ability to more reliably and cost-effectively produce high-quality seed farmers plant for crops. Corn, rice, wheat and barley rank as the top four grain crops grown globally. This patent is part of a one-of-a-kind portfolio of intellectual property PowerPollen has secured in their pursuit to increase the productivity, profitability and sustainability of modern agricultural practices. “Our initial key discoveries more than a decade ago – and our ongoing innovation since – has enabled PowerPollen to scale our unique pollination tech stack of collection, storage and application to commercial levels in agriculture—helping farmers and seed production partners increase yields without increasing other inputs,” said Jason Cope, Chief Intellectual Property Officer, PowerPollen. “Our discoveries changed the previously held notion that row crop pollen was not capable of being stored for any duration. The ripple effect can clearly be seen by the consistent yield improvements in fields that PowerPollen has treated with stored pollen.” Achieving Production and Sustainability in Modern Agricultural Practices In 2015, PowerPollen began looking for ways to improve in-field crop pollination by collecting pollen and storing it for targeted application. In their discovery process, the greatest problem they encountered was that pollen tends to form large clumps when stored, which results in a rapid decline in pollen health. “We theorized that when a pollen grain dies, its walls lose integrity and the contents of the dead cell leak out, contacting other pollen grains in the batch being stored,” Cope said. “This causes adjacent pollen grains to die, resulting in the large clumps of dead pollen cells.” PowerPollen created a unique, cost-effective production process that blends fresh pollen with different materials that separate the live pollen grains from each other. This now patented process prevents the live pollen grains from contacting any material leaked from dead pollen grains, thus dramatically extending and prolonging the pollen’s viability. Today, PowerPollen holds the most patents for pollination-based technology, crop application and related innovations, based on over a decade of intellectual data and discovery and more than eight years of commercial field data and ongoing innovation. Because of its novel technology and the founders’ understanding of marketplace realities, IP strategy has been a critical part of the business to usher in the best technology advancements for customers. Patent Reinforces PowerPollen's Leadership in Pollination Technology for Agriculture “Seed crop producers today use incredibly innovative breeding techniques yet risk it all with pollination methods that haven’t changed for generations,” Cope said. “With this patent claim, we continue to execute our IP strategy focused on the foundational building blocks of pollination-enabling technologies – and advancing this innovation across crops and geographies at the pace, scale and reliability critical to advancing higher-yield and climate-resilient food production.” Seed industry partners already look to PowerPollen’s ability to practice on-demand pollination even within fields that are planted in the normal male to female row ratio. Pollination efficiency is the key rate limiting factor for yield and kernel quality. Further, producers can improve their seed purity by intentionally applying quantities of desirable pollen, which out competes undesirable pollen. By ensuring yield, quality and purity are all maximized, PowerPollen can generate significantly more value per acre. PowerPollen’s technology will be used on thousands of acres again this season across the U.S., with expansion planned globally. Customers interested in a demo or learning more can contact PowerPollen.com. PowerPollen offers a breakthrough, scalable technology to collect, preserve and apply pollen on-demand to help improve the productivity, profitability and sustainability of modern farming practices. Following multiple seasons of year-round field trials, PowerPollen’s patented pollination technology increases yield and improves the quality of commercial hybrid corn seed production. The company has applied its technology across thousands of commercial acres over the past several years. PowerPollen is headquartered in Iowa with additional research operations in Puerto Rico and Texas. Learn more about how PowerPollen’s on-demand pollination technology works at www.powerpollen.com. Contact Details AgTech PR Jennifer Goldston jennifer@agtechpr.com Company Website https://powerpollen.com

May 06, 2025 08:30 AM Central Daylight Time

Image

Totem Launches to Bring Real-Time, AI-Driven Wagering to the Creator Economy

Totem

Totem, the next-generation gaming and wagering platform, today announced its official debut into the betting and gaming market as a creator of bold, culture-first products set to redefine player engagement and provide a wagering experience unlike any other. As its first move, Totem will partner with Kirgo, the gaming powerhouse known for working with top-tier influencers such as Mikki Mase, Bryce Hall and former UFC champion Rampage Jackson. Powered by Totem, the two will work together to merge sports, gaming, social media and influencer content through wagering experiences across Kirgo’s platform. Features offered that will resonate with Kirgo’s influencer-driven audience include: SLAPS: A high-energy, AI-powered game delivering instant-action betting, perfectly suited for the viral, content-driven gaming world. Back Bet: A revolutionary approach that allows users to hedge, trade and back bets on content creators dynamically, creating new ways to engage with influencers such as Jack Doherty and N3on. Streamer Betting: AI-powered odds dynamically shifting in real time based on engagement, letting users bet on live content from Kirgo’s top creators. Virtuals: AI-powered virtual sports and games that deliver nonstop action, tailored for players who crave 24/7 entertainment. “Wagering needs to move at the speed of culture,” said Karl Flores, founder of Totem. “We built Totem to integrate betting, content and engagement in ways that traditional platforms never could. Traditional wagering platforms move too slow for the next generation. By partnering with Kirgo, we’re aiming to change that for the bettor’s benefit.” Kirgo will be able to offer an elevated operator platform that blends influencer-driven content, high-energy gameplay and a seamless wagering experience with Totem as the backbone for its gaming ecosystem. This partnership will enable Kirgo to continue to push boundaries in the entertainment betting space. “Kirgo has always been about challenging the norms of entertainment and gaming,” said Kevin Williams, CEO of Kirgo. “Totem is setting the foundation for a new category in iGaming. The platform revolutionizes engagement for the fan of live streaming and sports. For Kirgo, it's a limitless sand box. Kirgo is partnering with fellow disrupters at Totem to continue our mission to gamify everything. SLAPS, Back Bet, and their AI-driven streaming products are game changers, and we’re incredibly excited to see how these innovations shape the future of the industry.” About Totem Totem is a next-generation platform that creates unique and engaging betting experiences for communities, influencers and brands. With offerings including a full-stack sportsbook, casino platform and customizable prediction markets, Totem is flexible to what's best for its customer’s audience while redefining the future of betting and entertainment. Its AI-powered technology turns any moment—sports, events or content—into a bettable experience, keeping users engaged and entertained. Contact Details Digital Sports by Hot Paper Lantern Sterling Randle srandle@hotpaperlantern.com Company Website https://totempowered.com/

May 05, 2025 09:11 AM Eastern Daylight Time

Spring Bird Delivers Transit Buses to MTR for Use in Major Construction Shuttle Operations

Spring Bird

Spring Bird has delivered six heavy-duty New Flyer D40LF transit buses to MTR, providing dedicated shuttle support for a large-scale semiconductor fabrication plant construction site. The buses will be used to safely and efficiently transport construction workers across the expansive site, reflecting the growing demand for durable, high-capacity shuttle solutions in complex infrastructure projects. The multi-bus order, fulfilled over the past year through several transactions, underscores Spring Bird’s rising role as a trusted supplier of transit buses for industrial and operational shuttle services. According to Spring Bird founder Elliott Carson, the deal came together due to “competitive pricing, fast turnaround, and strong warranty support,” all of which aligned with MTR’s high standards and tight project timelines. “This partnership with MTR is a great example of what happens when two teams are aligned in purpose and professionalism,” said Carson. “MTR had a clear vision, high standards, and a fast-moving project — and we were proud to meet that challenge. Supporting their shuttle operations with dependable, work-ready transit buses is exactly what Spring Bird is built to do.” The buses underwent standard make-ready servicing and were delivered ready for immediate deployment. While not retrofitted with low-emission or advanced telematics systems in this case, the New Flyer D40LF platform offers reliable performance, ample standing room, and durability that outperforms most traditional coach or cutaway vehicles under demanding, repetitive shuttle conditions. “Transit buses are built for this kind of work,” said Thomas Hoskins, Director of Operations at Spring Bird. “You’re moving large numbers of people, constantly, in stop-and-go patterns, sometimes on rough or temporary roads. These vehicles are designed for all-day, every-day use. They can load quickly, handle tough environments, and just keep going.” Spring Bird’s Construction Shuttle Service program highlights several key benefits of using heavy-duty transit buses in worksite transportation: Dual-door boarding allows faster loading and unloading compared to coach buses or vans. Low-floor designs increase accessibility and reduce boarding times. Higher standing capacity allows more flexible loading based on shift schedules. Cost-efficiency comes from needing fewer buses and drivers to move more people in less time. For MTR, choosing Spring Bird also meant working with a team that understands the complexity of operational logistics. “We’re proud to support partners like MTR who are helping to build the future—literally,” said Carson. “Whether it’s a long-term city transit solution or a short-term industrial project, our goal is always the same: safe, smart, dependable transportation.” The deal also adds another chapter to the Carson family’s eight-decade history in the transit industry. Spring Bird, founded by Elliott Carson in 2020, is built on a legacy that dates back to 1943 when Dean Carson began providing local transit in Los Angeles. Today, that commitment to innovation, service, and reliability lives on in Spring Bird’s growing footprint across public and private transportation sectors. About Spring Bird Spring Bird is a premier provider of transportation solutions, specializing in the sale, leasing, and service of heavy-duty transit buses and motor coaches. Drawing from the rich Carson family legacy in the transportation industry, Spring Bird offers an inventory of high-quality buses from leading manufacturers and provides customized rehabilitation services, including minor repairs, major overhauls, and technological retrofitting. Dedicated to safety, innovation, and customer satisfaction, Spring Bird addresses the unique needs of cities, transit agencies, and private operators, ensuring reliable and efficient transportation solutions. Media Contact: For more information, visit https://springbirdbus.com or contact us at press@springbirdbus.com. ### About Spring BirdSpring Bird is a premier provider of transportation solutions specializing in the sale, leasing, and service of heavy-duty transit buses and motor coaches. Drawing from the rich Carson family legacy in the transportation industry, Spring Bird offers an inventory of high-quality buses from leading manufacturers and provides customized rehabilitation services, including minor repairs, major overhauls, and technological retrofitting. Dedicated to safety, innovation, and customer satisfaction, Spring Bird addresses the unique needs of cities, transit agencies, and private operators, ensuring reliable and efficient transportation solutions. Contact Details Media Contact press@springbirdbus.com Company Website https://springbirdbus.com

April 30, 2025 10:41 AM Central Daylight Time

Image

Tether Studios Celebrates 11 Years of Mobile Skill-Gaming Excellence

Tether Studios

Tether Studios, the world’s leading independent developer of skill-based mobile games, today celebrates 11 years of creating fun, fair, and rewarding competitions for players around the globe. Since launching its first hit, the studio has grown to a portfolio of 30 live titles that have been downloaded by more than 35 million players who’ve played over 6.6 billion competitive matches. “At every step, our players have inspired us to raise the bar,” said Tim O’Neil, Co-Founder and CEO of Tether Studios. “This milestone belongs to them as much as it does to our talented team. We remain committed to creating competitive mobile games that feel great to play and even better to win.” A few of Tether’s flagship titles recently reached milestones, underscoring the studio’s success and engaged user base. Solitaire Cube – 20 million players and 5 billion games played. 21 Blitz & Cube Cube – 10 million players and 1 billion games played. Tether Studios, the world’s leading independent developer of skill-based mobile games, today celebrates 11 years of creating fun, fair, and rewarding competitions for players around the globe. Since launching its first hit, the studio has grown to a portfolio of 30 live titles that have been downloaded by more than 35 million players who’ve played over 6.6 billion competitive matches. “At every step, our players have inspired us to raise the bar,” said Tim O’Neil, Co-Founder and CEO of Tether Studios. “This milestone belongs to them as much as it does to our talented team. We remain committed to creating competitive mobile games that feel great to play and even better to win.” A few of Tether’s flagship titles recently reached milestones, underscoring the studio’s success and engaged user base. These marquee successes anchor a catalog of skill-based games that span card, puzzle, word and arcade-style challenges—each designed for quick, competitive matches with real money options where available, and free options everywhere. People Power Tether Tether’s growth has been driven by its passionate community, a lean team of veteran developers, and partners that help bring its games to market, including Skillz, a mobile esports service provider that has powered many of Tether’s titles. “Our north star has always been the players, and we’ll keep innovating to give them fresh ways to compete and connect,” said Aletheia O’Neil, Co-Founder and COO of Tether Studios. “After 11 incredible years, it feels like we are just getting started, and we are more excited than ever for what the next decade will bring.” To join the competition, visit www.tetherstudios.com or download any Tether title on iOS or Android. About Tether Studios Founded in 2014, Tether Studios is the world’s leading independent developer of skill-based mobile games. Its portfolio of 30 titles—including Solitaire Cube, 21 Blitz, and Cube Cube—has attracted more than 35 million players who compete daily for fun, bragging rights, and real money prizes. Headquartered in Henderson, Nevada, Tether Studios brings a love of competition together with thoughtful design and a commitment to quality to create the most engaging experiences in skill-based games. Learn more at www.tetherstudios.com. Contact Details Tether Studios Hot Paper Lantern tethergames@hotpaperlantern.com Company Website https://www.tetherstudios.com/

April 28, 2025 09:00 AM Eastern Daylight Time

News Release

Kuwait Mart Announces Official Launch of Its Online Shopping Platform in Kuwait

Grand Newswire

Kuwait Mart, a new online shopping platform built specifically for customers in Kuwait, has officially launched. The platform currently offers a handpicked range of products from both local and international suppliers, with plans to expand its selection as the platform grows. It is designed to provide a faster, more convenient, and trustworthy online shopping experience. The launch comes at a time when e-commerce in Kuwait is experiencing steady growth. According to ecommerceDB by Statista, Kuwait is now the 59th largest e-commerce market globally, with revenues expected to reach nearly $2 billion by 2028. With over 90% mobile phone penetration and a young, digitally active population, online shopping continues to expand across the country. Despite this momentum, key challenges remain—such as limited delivery coverage and a reliance on cash payments. Kuwait Mart addresses these gaps by offering a simple user interface, direct supplier relationships, and prompt, reliable delivery across Kuwait. The platform was developed entirely in-house using custom scripts, giving Kuwait Mart full control over performance, security, and scalability. This approach allows the team to adapt quickly to market needs and improve the shopping experience over time. “This launch represents more than just a website going live,” said Fahad Alhumaidi, CTO & Co-Founder of Kuwait Mart. “We built the platform from scratch to offer something tailored to Kuwaiti shoppers—something faster, safer, and smarter than what’s currently out there.” Kuwait Mart begins with a focused product lineup but is designed to grow, adding new items and features to meet the evolving needs of customers and suppliers alike. About Kuwait Mart Kuwait Mart is a Kuwait-based online shopping platform offering a carefully selected range of products from both local and international sources. Built with a focus on simplicity, trust, and speed, the platform is designed to meet the evolving needs of shoppers in Kuwait. Kuwait Mart works closely with suppliers to ensure transparency, fast delivery, and dependable customer service, with plans to expand its offerings over time. Contact Details Kuwait Mart Fahad Alhumaidi fahad@kuwaitmart.com Company Website https://kuwaitmart.com/

April 26, 2025 03:47 AM Eastern Daylight Time

Exhibition Dedicated to the Lord of Sipán Showcases Peru’s Extraordinary Cultural Legacy at Expo 2025 Osaka-Kansai

Promperu

The Commission for the Promotion of Peru (PROMPERÚ) has announced that the Peru Pavilion at Expo 2025 Osaka-Kansai is captivating international audiences with its temporary exhibition titled “The Mochicas, Sovereigns of the Desert.” Visitors have the opportunity to view replicas of the Lord of Sipán's and the Old Lord of Sipán’s jewelry, meticulously crafted by artisans from the Lambayeque region. The exhibit also features a life-sized representation of the Mochica ruler, along with valuable historical information. This exhibition is the result of a collaborative effort between PROMPERÚ and the Sipán Board of Trustees, a non-profit organization committed to the research, preservation, and promotion of northern Peru’s archaeological heritage. It aims to highlight the extraordinary treasures discovered in the tomb of the Lord of Sipán—considered one of the greatest archaeological finds of the 20th century. To convey the spirit and impressive development of the Mochica culture, the exhibit includes two mannequins created by renowned artist Edilberto Mérida Pilares, based on the facial features of the Mochica people's modern-day descendants. Notably, it is the descendants of this cultural heritage who have faithfully recreated the royal court’s ornaments and ceremonial objects. Lambayeque artisans Armando Gil, Segundo Gonzales, and Johnny Aldana have carefully crafted stunning replicas of Mochica jewelry, allowing the exhibition to present historical figures of the elite richly adorned to reflect their power and status. Peru’s past is represented through the remarkable Mochica civilization and its masterful goldsmithing, while the present is embodied by the people who continue to keep this heritage alive through art and memory. By showcasing this glorious legacy at Expo 2025 Osaka-Kansai—the world’s premier cultural event—Peru not only honors its past but also strengthens its national identity and looks toward the future. Under the theme “Infinite Possibilities,” the Peru Pavilion shares with the world the country’s cultural, historical, and natural richness through a presentation that blends tradition, innovation, and sustainability. The renowned travel, culture, and tourism publication Time Out visited Expo 2025 Osaka-Kansai and selected its top five international pavilions. Peru was among the top five, along with Canada, the United Arab Emirates, the Philippines, and the Netherlands. Peru Export and Tourism Promotion Board (PROMPERÚ). We are the government agency in charge of the development and implementation of global strategies to position Peru via the promotion of its image, touristic destinations, added value exports and investments. Contact Details José Carlos Collazos jcollazos@promperu.gob.pe Company Website http://www.promperu.gob.pe

April 24, 2025 05:25 PM Eastern Daylight Time

Image

EDGE Boost Announces Responsible Gaming Partnership with Birches Health

EDGE Boost

EDGE Boost by EDGE Markets, one of the first debit card products designed specifically to support responsible gaming., today announced its partnership with Birches Health, a behavioral healthcare organization specializing in gambling disorder prevention and treatment. This partnership signifies yet another layer of protection for those gambling using EDGE Boost, a debit card built for more responsible gaming activities. Through the partnership, Birches Health will provide Responsible Gambling content on the EDGE Boost app and website, prompting all users to make safe and responsible decisions while gambling. Additionally, direct links to the Birches Health website and immediate access to clinicians will be just a few clicks away from the EDGE Boost app. Birches Health will use idPair technology to anonymize EDGE Boost user data for analysis and input for responsible gambling research and technology. "Our mission has always been to provide a safer and more responsible environment for users to engage with gambling,” said Seni Thomas, Founder and CEO of EDGE Boost. “Partnering with Birches Health allows us to take that commitment further, and provide immediate access to expert resources and education at the moments our users need them.” EDGE Boost redefines responsible gaming with a dedicated debit card and bank account, allowing bettors to separate their gaming transactions from everyday finances. By providing a clear, consolidated view of their betting bankroll, EDGE Boost empowers users to make more informed financial decisions. “At Birches Health, we share the same vision as the EDGE Boost team: make the gaming experience all around safer for those who partake,” said Elliott Rapaport, Founder of Birches Health. “Treatment options and educational content are now easily accessible to anyone using EDGE Boost. We are taking steps to build a more sustainable and responsible gaming industry in the U.S.” EDGE Boost announced its official launch in March of this year, after operating in stealth mode for three months. To date, EDGE Boost has raised over $17.2 million and processed over $450 million in transactions. About EDGE Boost EDGE Boost is the responsible financial platform for smart bettors. One of the first deposit accounts built exclusively for betting-related use, held with Cross River Bank, Member FDIC, and eligible for FDIC insurance up to $250,000 per depositor*. As a neutral, third party, EDGE Boost provides financial segmentation and a holistic view to bettors for all their financial betting data, with custom tools, like personalized spending limitations and cashback incentives, available to help all bettors be more responsible. Customers experience frictionless, instant free betting that is compatible with almost any online or physical betting platform. Deposit Checking accounts are held with Cross River Bank, Member FDIC. The Edge Boost Visa Debit Card is a Visa® debit card issued by Cross River Bank, Member FDIC, pursuant to a license from Visa U.S.A. Inc. The Edge Boost Visa Debit Card is not available to all residents of U.S. territories. For further information, please see our Terms of Service and Cardholder Agreement. If you think you or someone you know may have a gambling problem, call 1-800-GAMBLER. About Birches Health Birches Health provides modern, clinician-led solutions for Responsible Gaming and Problem Gambling care covered by insurance. For more information, visit Birches Health at bircheshealth.com or email partnerships@bircheshealth.com. Contact Details Sterling Randle srandle@hotpaperlantern.com Company Website https://www.edgeboost.bet/

April 24, 2025 09:05 AM Eastern Daylight Time

News Release

Florida Boy Burger Co. Co-Founder Roger Lolly Leads Statewide Expansion with Four New Locations

Rev Up Marketers

Florida Boy Burger Co., the Old-Florida–themed fast-casual concept that has become a local sensation on the Gulf Coast, today announced an ambitious growth plan spearheaded by co-founder and hospitality veteran Roger Lolly. Building on breakout success in Fort Myers and Cape Coral, the company is aiming to open four additional restaurants this year in Orlando, Jacksonville, Naples, and North Port, bringing its signature blend of Florida nostalgia, farm-fresh ingredients, and community-driven hospitality to diners across the state. “Florida Boy Burger was born from our love for the Sunshine State—its history, its wildlife, and, of course, its incredible local produce,” said Roger Lolly, co-founder and head of concept development. “With every new restaurant we open, we get to tell a slice of Florida’s story through design, flavor, and genuine southern hospitality. Expanding north and east lets us share that story with millions more Floridians and visitors alike.” The upcoming locations will mirror the brand’s immersive atmosphere, complete with reclaimed cypress bars, antique postcards, and taxidermy displays that celebrate the Everglades and the Gulf. Each restaurant will feature a 2,800-square-foot dining room, an outdoor patio, and the company’s trademark 500-gallon freshwater tank housing live baby alligators —an educational partnership with the Florida Fish and Wildlife Conservation Commission that teaches conservation while delighting guests. Florida Boy Burger’s scratch menu centers on 100 percent chuck-and-brisket patties, hand-pressed daily and topped with region-inspired flavors such as Key lime aioli, fried plantains, and citrus-maple bacon. A new supply agreement with a cooperative of Panhandle cattle ranchers will enable the chain to introduce fully Florida-raised beef in every market by Q4 2025. Complementing the burger lineup are locally sourced specialties like gator bites, frog legs, and the ever-popular swamp fries smothered in house-made datil-pepper cheese sauce. Co-founder and CFO Louis Cioffi highlighted the economic impact of the rollout: “Each restaurant represents roughly a $1.6 million investment and will create 35 to 40 jobs ranging from line cooks to general managers. We’re also building a centralized training hub in Fort Myers to keep quality high as we scale.” Florida Boy Burger’s momentum has attracted interest from regional developers and franchise investors. While the company remains privately held, Lolly confirmed management is exploring strategic partnerships to accelerate expansion beyond state lines in 2026. “Our near-term focus is Florida,” he said, “but we see a clear runway into neighboring Southeastern markets that appreciate bold flavors and strong storytelling.” Community engagement remains core to the brand’s identity. Through its “Burgers for the Bay” initiative, the company donates a portion of sales each Earth Day to Everglades restoration nonprofits and hosts monthly clean-ups of local waterways. “If we’re celebrating Florida’s beauty, we have to help preserve it,” Lolly added. About Florida Boy Burger Co. Founded in 2022 by restaurateurs Roger Lolly and Louis Cioffi, Florida Boy Burger Co. brings the charm of Old Florida to life through immersive decor, Florida-forward flavors, and a commitment to local sourcing and environmental stewardship. The company operates two locations in Southwest Florida, with four additional openings slated for 2025. Contact Details Florida Boy Roger Lolly roger@burgers.inc Company Website https://burgers.inc/

April 24, 2025 07:17 AM Eastern Daylight Time

1 2 3 4 5 ... 430