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Dawn Maloney Announces the Release of Groundbreaking Book, THE MAKEUP ARTIST’S DESIGN BOOK, Introducing a Revolutionary Approach to Anatomical Makeup Techniques

Dawn Maloney

Dawn Maloney, renowned professional makeup artist and educator, is proud to announce the release of her groundbreaking book, THE MAKEUP ARTIST’S DESIGN BOOK. This comprehensive guide introduces an innovative anatomical makeup technique that categorizes and identifies facial features based on shape patterns. With this new approach, makeup artists and beauty enthusiasts will learn how to tailor their makeup techniques to individual face structures, achieving symmetry and balance like never before. Have you ever tried to replicate a makeup look seen in a social media tutorial, only to be disappointed by the unflattering result? The reason often lies in facial anatomy—what works for one person may not work for you. THE MAKEUP ARTIST’S DESIGN BOOK solves this problem by helping readers understand their unique facial structure and how to enhance it with precision. Based on Dawn Maloney’s extensive experience as a national television makeup artist and educator, this book reveals a cutting-edge, patent-pending anatomical makeup methodology. Dawn’s career working with diverse faces on popular 90s TV talk shows like The Maury Povich Show and The Sally Jesse Raphael Show honed her ability to quickly assess and work with individuals from all walks of life, each with different anatomical facial features. Through this, she began identifying consistent anatomical patterns that require specific application techniques to achieve natural-looking symmetry. THE MAKEUP ARTIST’S DESIGN BOOK offers an in-depth exploration of 32 eye shapes, 36 lip shapes, and 50 face shapes, resulting in a staggering 57,600 possible combinations. Through hand-drawn illustrations and detailed descriptions, readers can easily identify their unique features and learn the best makeup techniques to enhance their natural beauty. Dawn explains, “I am deeply passionate about making each person feel and look their best. I started tracking face shape patterns to ensure flawless symmetry through natural-looking makeup. My technique is rooted in understanding facial proportions and working with them—not just chasing the latest makeup trends. Once you can identify facial shapes, you’ll be able to master makeup techniques that deliver consistent, beautiful results on anyone.” In addition to the comprehensive facial shape identification system, the book includes expert makeup application directions with product recommendations, and 50 face-coloring charts, providing readers with the tools they need to practice and perfect their skills. This makes THE MAKEUP ARTIST’S DESIGN BOOK the ideal resource for makeup artists, professionals in the face aesthetics industry, and beauty enthusiasts looking to deepen their understanding of makeup application. This revolutionary manual represents the most detailed and scientifically informed approach to makeup artistry today, combining years of meticulous study and observation to create a truly unique resource. THE MAKEUP ARTIST’S DESIGN BOOK is available for purchase on Amazon, and the author's website at www.makeupclasses.com. About Dawn Maloney: Dawn Maloney is a professional makeup artist and educator with over 29 years of experience, specializing in personalized makeup application techniques based on the science of facial proportions. Her career spans numerous prestigious outlets, including Fox News Channel, Fox Business Network, MLB, ESPN, MSNBC, The Maury Povich Show, The Sally Jesse Raphael Show, and many others. Dawn has also worked with A-list celebrities, contributed to independent films, corporate videos, photoshoots, theatrical productions, and NY Fashion Week. As the founder of Dawn Til Dusk and MakeupClasses.com, she is dedicated to redefining makeup artistry by celebrating each individual’s unique beauty. CONTACT: For more information or to schedule an interview with Dawn Maloney contact Daniela Ciocan daniela@accessbeautyinsiders.com. Contact Details Accessbeautyinsiders Daniela Ciocan daniela@accessbeautyinsiders.com

June 20, 2025 08:00 AM Eastern Daylight Time

HELLA Heads To Pikes Peak With Robb Holland, a Porsche 911 GT3 RS, Cayman GT4 RS, Race Sponsorship & Special Awards

Hella

HELLA sponsors 2025 Time Attack 1 Division Award at the 2025 Pikes Peak International Hill Climb HELLA to provide the HELLA Hype & HELLA Heritage Awards plus cash reward Pikes Peak veteran Robb Holland will drive a HELLA-sponsored 2022 Porsche 911 Porsche GT3 RS Cup car Veteran Clint Vahsholtz will drive a HELLA-sponsored 2023 Porsche 718 Cayman GT4 RS Clubsport HELLA GmbH & Co. KGaA ("FORVIA HELLA") is continuing its program to further increase its brand awareness in certain categories including brake systems. Building on its Original Equipment competency and rich history with high-performance vehicles, HELLA has turned its full attention to the 2025 Pikes Peak International Hill Climb (PPIHC). Not only will HELLA sponsor the 2025 PPIHC Time Attack 1 Division but will also hand out the 2025 HELLA Hype Award and the HELLA Heritage Award, both of which are designed to celebrate and recognize the teams and drivers that go the extra mile. Hoping for victory in The Race to the Clouds and getting his hands on the HELLA Time Attack 1 trophy will be HELLA-sponsored Robb Holland in his Rotek Racing-prepared 2022 992 Porsche 911 GT3 RS Cup car. Sporting a special HELLA livery to commemorate the partnership, the 911 has received minimal upgrades for the climb to the 14,115ft summit except for JRZ active dampers to cope with the bumpy conditions on the public street course. The team has also equipped the GT3 RS with a Starlink datalink to livestream his attempt in the 103rd running of the PPIHC on June 22. As such, Holland should be the first driver to transmit his attempt live for fans to watch. With a racing career dating back to 2011, Robb cut his teeth in touring car racing but turned his attention to Pikes Peak in 2016, setting a front-wheel drive record at his first attempt. Holland will be hoping his extensive experience and additional time spent on a racing simulator in preparation for the race will pay dividends this year as he aims to claim the HELLA Time Attack 1 class winner’s trophy. The second Rotek-prepared car is the HELLA-sponsored 2023 Porsche 718 Cayman GT4 RS Clubsport, which will be driven by veteran Clint Vahsholtz. The car won both the 2025 Pirelli GT America and GT4 America road racing championships, so brings an impressive pedigree. With its HELLA livery, Vahsholtz will be hoping to claim the Pikes Peak GT4 Trophy by Yokohama. Vahsholtz got his competitive start in Stock Cars and has been competing at Pikes Peak since 1992. Initially he rode motorcycles but switched to cars in 1996. With 24 class wins, predominantly in Super Stock and Open Wheel, Vahsholtz is one of the most successful racers on the Hill Climb and will be looking to add another trophy to the cabinet this year. "The entire team at HELLA is excited to partner with the legendary Pikes Peak International Hill Climb," said Robert Tinson, Vice President at HELLA. “As HELLA celebrates more than 125 years of engineering excellence, we’re happy to share the same spirit of innovation, performance, and endurance exemplified by the 103rd running of The Race to the Clouds. In common with the organizers, drivers and teams, our company has pushed the limits of what’s possible from lighting and electronics to braking and beyond.” HELLA Sponsorship & Awards As a continuation of the brand’s awareness campaign, HELLA is the title sponsor the 2025 PPIHC Time Attack 1 Division Award. Trophies will be provided to the podium finishers in a class that includes close-bodied modified and specialized production-based two- and four-wheel drive vehicles. Eligibility is restricted to original configuration for air/fuel delivery, number of cylinders, and number of drive wheels, among the requirements. As such, the class will see a variety of machines but is dominated by Porsche models ranging from Robb’s GT3 RS Cup to the GT3 RS, GT2 RS Clubsport and 911 Turbo S. There will also be a Subaru Impreza WRX STI, BMW M2 CS Racing, Mitsubishi Lancer Evo and more. For its special honors, the HELLA Hype Award will allow Pikes Peak fans to nominate their favorite driver, with final online voting happening at Fan Fest on Friday June 20. The driver with the most public votes will receive the special award from HELLA Vice President, Rob Tinson as well as a $2000 reward. The HELLA Heritage Award plus $2000 cash reward will also be presented by Tinson to the driver on the 2025 PPIHC with the most finishes during their competitive career in the historic race. All trophies and awards will be handed out during the PPIHC trophy ceremony. EDITOR’S NOTE Additional images of Robb Holland’s HELLA-sponsored 2022 Porsche 911 Porsche GT3 RS Cup car are available here: dropbox.com/scl/fo/lt3niu64c2dlo5331x6sp/AIpWqlaPUULftTjoT6k4k5U?rlkey=vpnwxx5y5tiy94hwfrd3hg6q2&dl=0 ABOUT FORVIA HELLA FORVIA HELLA is a listed international automotive supplier. As a company of the FORVIA Group, FORVIA HELLA stands for high-performance lighting technology and vehicle electronics and, with the Lifecycle Solutions Business Group, also covers a broad service and product portfolio for the spare parts and workshop business as well as for manufacturers of special vehicles. With currently around 36,500 employees at over 125 locations, the company is active worldwide and generated adjusted sales of 8.1 billion euros in the 2024 financial year. www.hella.de ABOUT FORVIA FORVIA, the seventh largest supplier of automotive technology in the world, combines the complementary technological and industrial strengths of Faurecia and HELLA. With around 260 industrial sites and 78 R&D centers, over 150,000 employees, including more than 15,000 R&D engineers, in over 40 countries, FORVIA offers a unique and comprehensive approach to the automotive challenges of today and tomorrow. FORVIA consists of six business groups and a strong portfolio of over 13,000 patents. FORVIA strives to become the preferred innovation and integration partner for automotive manufacturers worldwide. FORVIA sees itself as a pioneer of change that anticipates the transformation of mobility and makes it a reality. www.forvia.com Contact Details HELLA Automotive Sales, Inc Robert L. Tinson +1 470-488-6172 robert.tinson@forvia.com HELLA GmbH & Co. KGaA Daniel MORFELD +49 2941 387566 daniel.morfeld@forvia.com The ID Agency Greg Emmerson greg@theidagency.com Company Website http://www.hella.com/

June 19, 2025 06:20 AM Pacific Daylight Time

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Mad Mike Whiddett to Showcase Legendary MADMAC McLaren P1 GTR-X at 2025 Monterey Motorsports Festival

Monterey Motorsports Festival

The Monterey Motorsports Festival is thrilled to announce the involvement of the renowned professional drifter, car builder, and Red Bull athlete Mad Mike Whiddett. Celebrated for his success in Formula DRIFT USA and Japan and numerous drifting competitions worldwide, Mad Mike is a legend in the motorsports community. Known for his daring style and versatility behind the wheel, Mad Mike also competes in off-road racing events such as Stadium Trucks, demonstrating his remarkable driving prowess across multiple disciplines. At this year’s Monterey Motorsports Festival (MMF), Mad Mike will captivate audiences with his infamous MADMAC McLaren P1 GTR-X drift car, the world's wildest drift hypercar renowned for its power and precision. Fans will have the unique opportunity to see this extraordinary vehicle, experience the sound of its race engine, and learn more about Mad Mike’s innovative approach to car building and international competition. The custom McLaren P1 GTR-X powered by a MadLab-built 1000HP 20B Rotary turbo engine will be a standout star of the 2025 Festival and Mike has promised to fire-up the motor, allowing fans to witness its flame-throwing theatrics. Bringing something completely new to the 2025 Monterey Car Week, MMF combines a car show with cultural event and music festival. Taking place from 5-11PM at the 22-acre Monterey Fairgrounds (situated just 3 miles from Cannery Row), attendees will be surrounded by a wide array of display cars covering major genres such as hypercars, supercars, American muscle, race cars, JDM, European classics, and the latest EVs. Simultaneously, live bands will be rocking the two Fairground sound stages, plus a special set from a legendary DJ, whose identity will be revealed shortly. TICKETS The Monterey Motorsports Festival is priced to be accessible to everyone. Tickets are available from montereymotorsportsfestival.com at $119. Kids under 12 are admitted free, and there’s a Junior Ticket currently priced at $59 for 13-17 year olds. Additionally, visitors can upgrade with the the Vino & Vibes options at $219, which includes General Admission, access to a curated selection of top wineries, and views of the event and exclusive winery access. Vino and Vibes is the perfect way to relax, unwind, and indulge in the finer things. As in previous years, the 2025 Monterey Motorsports Festival will offer an impressive selection of machines and activities for the entire family. There will be everything from Hypercars and Supercars to American Muscle, Race Cars, Overland & 4-Wheelers, JDM, European and the latest EVs. *Please note: Monterey Motorsports Festival is a private, ticketed event. Tickets will remain available while supplies last. EDITOR’S NOTE Images of Mad Mike and MADMAC are available here: dropbox.com/scl/fo/w6c9spa5w8vc6aij9zxmk/ALzycpCIxVtz-b0gDOARRUQ?rlkey=1zy903102edhks5zvpmw52rwe&dl=0 A video from Monterey Motorsports Festival 2024 is available to view and share here: youtube.com/watch?v=d3Gm9xiqHbU Media inquiries and accreditation should be sent to media@montereymotorsportsfestival.com ABOUT MONTEREY MOTORSPORTS FESTIVAL The Monterey Motorsports Festival is the premier Saturday event during car week. It offers an elevated and curated experience, which is affordable for attendees, families, and automotive enthusiasts. This is the only event open to the general public on Saturday night, showcasing automotive unveilings, classic cars, supercars, hypercars, off-road vehicles, motorcycles, live entertainment, curated food and more. montereymotorsportsfestival.com Contact Details Greg Emmerson greg@theidagency.com Company Website https://montereymotorsportsfestival.com

June 19, 2025 05:55 AM Pacific Daylight Time

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New Alvarez & Marsal Report on Tariff Impact Highlights the Imperative for Companies to Use Current Turmoil as License to Radically Improve Operations

Alvarez & Marsal Consumer and Retail Group

Apparent calm masks deeper volatility – inaction now is high risk Delay will show up in future quarterly reporting Quantify total tariff exposure and identify equivalent cost cutting opportunities This moment of crisis should not be wasted The Consumer and Retail Group of Global professional services firm Alvarez & Marsal (A&M CRG) today released a special report, Tariffs & Turmoil – Never Let a Good Crisis Go To Waste, which urges retailers to take bold, immediate action as global trade policies shift and economic pressures mount. The report challenges companies to break free from “wait-and-see” or “wing it” paralysis and seize the current disruption as a strategic reset. “We are in a false moment of calm, but July 9th is right around the corner. While the latest quarterly results may not yet show the impact, companies that fail to act now will see tariffs hit hard in the quarters ahead,” said Joanna Rangarajan, Managing Director in Alvarez & Marsal’s Consumer and Retail Group and co-author of the study. “They should be looking to identify every opportunity to improve and fortify operations, as those who successfully came out of Covid did.” Co-author Michael Prendergast, Managing Director in Alvarez & Marsal’s Consumer and Retail Group, noted: “What we are seeing is a shell-shocked level of inactivity. Companies need to use this tariff crisis as an opportunity to do the hard work of getting their SG&A numbers down by 15 to 20 percent. Looking at pricing, reaching out to vendor bases and shifting country of origin are no longer enough. This is the perfect moment for management teams to refocus on optimizing their inventory, speeding up calendaring, and ultimately assessing their total cost of tariffs so that they can work toward an equivalent level of budgetary savings.” The report lays out nine areas in which retail companies should be focusing to navigate tariff twists and turns successfully, including: Relentlessly reduce costs across the entire organization Fuel innovation and growth initiatives that differentiate Double down on product winners that drive value Price intelligently to spark demand without sacrificing margin Adopt a fast fashion calendar mindset to increase agility Make decisions at lightning speed – favor action over perfection Reshape sourcing strategy for flexibility and long-term advantage Optimize supply chains for efficiency and responsiveness Establish a cross-functional command center with clear accountability To download a pdf of Tariffs & Turmoil – Never Let a Good Crisis Go To Waste, please visit: https://alvarezandmarsal-crg.com/insight/tariffs-turmoil-never-let-a-good-crisis-go-to-waste/ The Alvarez and Marsal Consumer and Retail Group (CRG) is a management consulting firm that tackles the most complex challenges and advances its clients, people, and communities towards their maximum potential. CRG combines the best of A&M’s broader firm's bias toward action and practicality with deep consumer and retail industry experience. CRG partners with businesses across a wide range of categories including Food & Beverage, Beauty & Personal Care, Grocery, Mass Merchandise, and Apparel & Footwear to drive significant performance improvement. Contact Details David Schneidman dschneidman@alvarezandmarsal.com Company Website https://alvarezandmarsal-crg.com/

June 18, 2025 11:00 AM Eastern Daylight Time

Busy Summer? New Flexible Milk Pick-Ups & Saturday Screenings Now Available

The Mothers' Milk Bank

As families gear up for a summer full of memorable moments—travel, celebrations, and time together—Mothers’ Milk Bank California is making it easier for lactating parents to support medically fragile babies by donating breast milk. With free, flexible milk pick-up services and Saturday screening appointments, milk donation can fit seamlessly into even the busiest summer schedules. Milk donations often dip during the summer months due to travel and scheduling conflicts, which is why these convenient options are more important than ever. From June 21 through August 15, 2025, residents of San Mateo, Santa Clara, and Alameda Counties can schedule contactless milk pick-ups right from their homes — Monday through Friday — so donors can give without missing a beat in their summer plans. For those interested in becoming donors but unable to complete screenings during regular business hours, Mothers' Milk Bank California now offers convenient Saturday Donor Screening Appointments, giving more families the opportunity to contribute on their own time. Summer Donor Milk Pick-Up Schedule Dates: June 21 – August 15, 2025 Pick-Up Times: Monday through Friday Location: Right from your doorstep in San Mateo, Santa Clara, or Alameda County Saturday Donor Screening Service Who It’s For: New potential donors who can’t participate during regular business hours When: Available by appointment on Saturdays between 9:00 a.m. and 1:00 p.m., scheduled through Calendly. How: Conducted by phone or virtually for your convenience Language Support for Non-English Speakers To ensure equity in access, Mothers’ Milk Bank California now offers professional medical interpretation services through the Language Line, supporting donors in over 200 languages. How to Get Started Already a screened donor? Fill out our quick pick-up form and schedule your preferred date and time New to milk donation? Sign up for a Saturday screening or call our team — we’ll guide you through the process Need help packing your milk? Just mention it when confirming your pick-up—we’ll provide packing materials and clear instructions for a safe, contactless handoff. Why Now? Even when the world slows down for summer, the need for donor milk never stops. Medically fragile babies — especially those in NICUs — depend on human milk for survival, and your donation can offer them a stronger start in life. To schedule a milk pick-up or a Saturday screening, call us at 1-877-375-6645 (option 3) or use our Calendly link to book a time that works best for you. If you’re a new donor, you can also get started by filling out the short form. Founded 50 years ago, Mothers' Milk Bank California is a leading nonprofit dedicated to providing screened, donated human milk to babies in need. As a founding member of the Human Milk Banking Association of North America (HMBANA), it helped set standards for nonprofit milk banks across North America. The organization collects, pasteurizes, and distributes safe human milk to hospitals and families, ensuring essential nutrition for infants. Committed to improving lives, Mother's Milk Bank California supports families and advances neonatal care. Contact Details Jennifer Benito-Kowalski +1 408-831-7276 jbenito@mothersmilk.org Company Website https://camilkbank.org/

June 11, 2025 05:03 AM Pacific Daylight Time

The Maercks Institute Unveils Viral Video of Completely Awake Deep Plane Facelift in a Young Professional—Rewriting the Rules of Facial Rejuvenation

The Maercks Institute

The Maercks Institute has released a compelling new video that is quickly capturing the attention of both aesthetic insiders and sophisticated consumers worldwide. The video features a poised, beautiful woman in her 30s undergoing a deep plane composite facelift completely awake—without anesthesia, discomfort, or visible recovery, and with a result so natural, she never told a soul. Watch the video here: https://www.instagram.com/reel/DJwTxB8RFId/ In an industry long defined by caution and delay around surgical facial enhancement, this video flips the narrative: surgical rejuvenation is not just for older patients—and not something to fear. The patient, a thriving young professional, elects to have a facelift typically reserved for patients twice her age. And she does it on her lunch break—with no sedation, no pain, and no interruption to her life. Captured in the operating suite at The Maercks Institute, the patient undergoes a procedure historically reserved for those in their 50s and 60s. The transformation is quiet, seamless, and subtle—precisely by design. “I didn’t tell my boyfriend, because I knew he wouldn’t be able to tell. That’s how natural it looked.” — Patient featured in the video A Radically Different Facelift Designed for the Modern Professional The procedure featured in the video is The MAERCKS Lift™, a signature technique developed by Dr. Rian Maercks—a renowned board-certified plastic and reconstructive surgeon with international subspecialty training in craniofacial and aesthetic surgery. Unlike traditional facelift surgeries, which often rely on skin tension and long recovery, the MAERCKS Lift™ is rooted in composite deep plane techniques with Dr. Maercks’ proprietary KEDGE Suspension —a foundational concept that repositions facial structure vertically without distortion. Dr. Maercks’ approach stands in stark contrast to conventional surgery—and is specifically designed to meet the needs of a younger, global, high-performing audience. Key Attributes of the MAERCKS Lift™: Completely awake surgery—no IV or general anesthesia required Painless and anxiety-free experience No visible scarring, bruising, or swelling Return to online presence and social life in under 24 hours Results so natural, they’re undetectable—even to those closest to the patient “We’re seeing younger, successful individuals choosing real rejuvenation earlier—not to change their faces, but to preserve their vitality in a way that no filler or laser ever could,” says Dr. Maercks. “This is not about changing who you are. It’s about maintaining your identity, your power, and your presence—with complete discretion.” Why This Video Is Drawing Global Interest The significance of this video extends beyond its aesthetic achievement—it represents a cultural and clinical tipping point. The patient, a high-performing woman with a sophisticated lifestyle, sought rejuvenation not out of necessity, but intention: to maintain her elegance, preserve her facial harmony, and avoid the cycle of temporary, filler-based treatments. She exemplifies a new generation of patients—those who want to look like the best version of themselves, without signaling that anything was done. This release showcases what many are calling a cultural pivot: the facelift is no longer a last resort—it is now a first-class option for individuals who prioritize natural beauty, privacy, and peak performance. A Modern Answer to an Age-Old Problem The MAERCKS Lift™ directly addresses the very concerns that have historically kept people—especially high-achieving, younger professionals—away from surgical facial rejuvenation. In a medical landscape saturated with minimally invasive promises and short-term “tweakments,” the MAERCKS Lift™ reclaims the facelift as the gold standard of timeless, graceful beauty— without the historical costs: No “pulled” or windswept appearance No anesthesia risks or post-operative grogginess No loss of facial identity No downtime that disrupts life or career No financial loss from weeks of recovery No visible scars or surgical stigma No absence from social media or events With the MAERCKS Lift™, Dr. Maercks has eliminated every barrier that once discouraged even the most discerning patients from considering facelift surgery. “There’s simply no reason to say no anymore. We’ve created a facelift that preserves beauty, privacy, and lifestyle without compromise.” — Dr. Rian Maercks About The Maercks Institute Located in the heart of Miami, The Maercks Institute is a high-touch boutique surgical destination known for its innovative approach to aesthetics and global clientele. Under the leadership of Dr. Rian Maercks—a board-certified plastic and reconstructive surgeon with additional subspecialty training in craniofacial and international aesthetic surgery—the Institute offers elite, individualized care rooted in artistry, science, and sophistication. For over 15 years, Dr. Maercks has delivered what many consider the most natural facelifts in the world, summarized by his signature phrase: “subtle but profound.” The Institute attracts patients from every continent seeking elegant, invisible results with no compromise to lifestyle, identity, or career. Watch the Video: https://www.instagram.com/reel/DJwTxB8RFId/ Learn More: www.themaercksinstitute.com Media Contact: Courtney Daniels Founder & CEO Courtney Daniels Consulting Courtney@cocodaniels.com www.courtneydanielsconsulting.com Contact Details Courtney Daniels Consulting Courtney Daniels courtney@cocodaniels.com Company Website https://www.themaercksinstitute.com/

June 09, 2025 03:53 PM Eastern Daylight Time

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“Natural or Not?” Dr. Rian Maercks Challenges Media Praise of Kris Jenner’s Facelift

The Maercks Institute

In stark contrast to the glowing media coverage—such as People Magazine ’s article "Kris Jenner's Shocking New Look Went Viral" which highlights fan admiration and celebrates the surgeon behind Jenner’s refreshed appearance—Dr. Rian A. Maercks offers a more discerning, anatomically focused perspective. While the media emphasizes “youthful” and “snatched” results, Dr. Maercks describes the outcome as more “plastic” or “celebrity-look”—an aesthetic that may be widely accepted, but is far from natural. He notes that the tight lateral sweep visible in Jenner’s face may impress at first glance, but ultimately signals a lack of deep plane midface support—a core focus of Dr. Maercks’ expertise and a hallmark of his signature procedure, the Maercks Lift™. “There’s a dramatic improvement in the skin tone at the borders of her face,” Dr. Maercks explains, “but it looks like there are artificial balls or marbles dropping out of her cheeks.” Maercks not only critiques the immediate visual result, but questions the depth and long-term sustainability of Jenner’s facelift. He also introduces the concept of “joker lines” and cross-cheek deformities —subtle but telling distortions that occur when only surface-level tissues are repositioned. These details are often overlooked in mainstream praise, but to Maercks, they are critical indicators of a poorly integrated lift. He warns that such issues tend to worsen with age. Additionally, Dr. Maercks raises concern over the suspected removal of buccal fat pads —a procedure Jenner is believed to have undergone years earlier. While this can create short-term definition, emerging literature shows it may accelerate facial hollowing and aging. A 2022 review in Aesthetic Surgery Journal warned that buccal fat excision in non-aging patients can lead to long-term deformities—complications that are only magnified by superficial facelifts. This, Maercks believes, is evident in Jenner’s current appearance. In conclusion, while the public and media may see a strikingly positive “transformation,” Dr. Maercks sees a missed opportunity for authentic, anatomically harmonious rejuvenation and an opportunity for facelift revision. His critique invites a more thoughtful conversation about what natural beauty in aesthetic surgery truly means—and whether today’s celebrity standards are sustainable or simply sensational. Media Contact: Courtney Daniels Courtney Daniels Consulting Email: courtney@cocodaniels.com Website: www.courtneydanielsconsulting.com For more insights, techniques, and patient experiences, follow Dr. Maercks on YouTube and Instagram @themaercksinstitute. Website: www.themaercksinstitute.com Instagram: @themaercksinstitute Contact Details Courtney Daniels Consulting for The Maercks Institute Courtney Daniels courtney@cocodaniels.com Company Website https://www.themaercksinstitute.com/

June 04, 2025 02:20 PM Eastern Daylight Time

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The Maercks Institute: “The Maercks Institute: Setting the Standard for Natural Beauty Long Before It Became a Movement”

The Maercks Institute

In an era where media headlines are flooded with “new” trends like midface support, filler fatigue, and natural rejuvenation, one internationally renowned center stands out not for following the movement—but for leading it long before it became popular. The Maercks Institute, based in Miami and The Hamptons, has been quietly and consistently advancing aesthetic medicine with an unwavering philosophy of natural beauty since its founding by Dr. Rian A. Maercks in 2009. Aesthetic Facial Balancing: A Vision Ahead of Its Time While today’s aesthetic world catches up to these ideas, Dr. Maercks’ pioneering principles remain unchanged. Nearly fifteen years ago,Long before terms like "facial balancing" became industry buzzwords,he introduced Aesthetic Facial Balancing™—a revolutionary technique focused on holistic facial harmony rather than isolated volumization. In 2012, he demonstrated this radical approach by injecting 35 milliliters of hyaluronic acid filler into his own face to educate both patients and peers about the principles of balance and subtlety ( watch here ). In videos from 2011 to 2018, Dr. Maercks warned about the risks of low cheek filler, superficial interventions, and the illusion of “filler migration,” which he challenged as a misdiagnosis of poor technique. His candid public discussions foreshadowed today’s aesthetic backlash and the growing demand for natural, understated results. In a 2018 news appearance, he predicted the very conversations now dominating the field—about overfilled faces, the limits of injectables, and the return to surgical excellence ( watch here ). Even earlier, his 2011 mini-documentary offered a deeply thoughtful exploration of facial perception and the psychology of beauty ( watch here ). What is truly striking is how consistent Dr. Maercks' voice has remained. Watching these early videos alongside his current content reveals not only the same advanced understanding of anatomy and aesthetics—but also the same calm, thoughtful, and humble tone that resonates with patients and professionals alike. This enduring consistency has created a body of work that has quietly shaped the industry while remaining distinct in its authenticity. Deep Plane Facelifts: Elevating Standards Nowhere is this more evident than in Dr. Maercks’ approach to the midface, which he has long emphasized as critical to true rejuvenation. While the term “deep plane facelift” is now ubiquitous, Dr. Maercks has long spoken out against the superficial use of the phrase, warning that many so-called deep plane procedures fail to address the midface properly—a key reason why many patients come to him for revisional surgery. His commitment to midfacial support and deep suspension techniques has earned recognition from his peers, including a recent feature by the American Society of Plastic Surgeons: “The Mid-Facelift Is Taking Facial Aesthetics by Storm”. Dr. Maercks has also been at the forefront of refining deep plane facelift techniques. His MAERCKS Lift (Musculo-Aponeurotic Elevation and Retention Check Kedge Suspension) addresses the foundational structures of the face, providing support where it's most needed. This method not only yields natural-looking results but also minimizes recovery time, allowing patients to resume social activities shortly after the procedure. In an era where the term "deep plane facelift" is often misapplied, Dr. Maercks emphasizes the importance of true midface support. He cautions against superficial techniques that fail to address the deeper ligaments and structures, which can lead to unnatural results and the need for revision surgeries. Maercks, Rian (themaercksinstitute.com) A Legacy of Thought Leadership As aesthetic medicine matures, The Maercks Institute continues to lead not with trend-driven reinvention, but with timeless principles, precision technique, and intellectual honesty. For high-profile patients, discerning professionals, and anyone seeking aesthetic results that transcend fashion, The Maercks Institute offers something uniquely rare: a philosophy of beauty that never needed to catch up. Dr. Maercks's contributions to the field have been recognized globally. He has presented his techniques at international conferences, including the International Society of Aesthetic Plastic Surgeons, where he shared insights on Aesthetic Facial Balancing and the Cold-Subfascial Breast Augmentation. His dedication to advancing the art and science of aesthetic surgery has also been featured in esteemed publications such as Vanity Fair and MIAMI Magazine, highlighting his unique blend of artistic vision and surgical precision. Aligning with the Sophisticated Patient The Maercks Institute caters to a discerning clientele who seek timeless beauty over fleeting trends. With locations in Miami and The Hamptons, the Institute offers personalized treatments that respect each patient's individuality. Dr. Maercks's approach ensures that enhancements are not only aesthetically pleasing but also congruent with the patient's identity and sense of self. Experience the Maercks Difference For those seeking aesthetic interventions that stand the test of time, The Maercks Institute offers a sanctuary of excellence and innovation. Discover how Dr. Maercks's pioneering techniques can help you achieve natural, harmonious beauty. The Maercks Institute is an internationally recognized center for aesthetic surgery and medicine with locations in Miami, Florida, and The Hamptons, New York. Founded by Dr. Rian A. Maercks in 2009, the Institute is known for its sophisticated, artistic approach to beauty—delivering elegant, natural results through facial aesthetic surgery, breast and body work, and advanced injectables. Media Contact: Courtney Daniels Courtney Daniels Consulting Email: courtney@cocodaniels.com Website: www.courtneydanielsconsulting.com For more insights, techniques, and patient experiences, follow Dr. Maercks on YouTube and Instagram @themaercksinstitute. Website: www.themaercksinstitute.com Instagram: @themaercksinstitute Contact Details Courtney Daniels Consulting Courtney Daniels courtney@cocodaniels.com Company Website https://www.themaercksinstitute.com/

June 03, 2025 11:11 AM Eastern Daylight Time

News Release

Lash Therapy Continues to Grow Internationally

Global Victoria

Lash Therapy Australia, the award-winning beauty and wellness brand known for its innovative lash and brow care products, is thrilled to announce its official launch into Costco Canada. This strategic expansion marks a significant milestone for the Australian-based company as it continues to grow its international footprint. Canadian customers will now be able to find Lash Therapy's bestselling Lash & Brow Serum, included in their Complete Lash Set kit in select Costco Canada locations and online at Costco.ca. The partnership with one of North America’s most trusted retailers signals growing global demand for premium, results-driven beauty solutions that are Cruelty-Free, vegan, and backed by science. “We’re so excited to bring Lash Therapy to Costco members across Canada,” said co-founder of Lash Therapy Australia, Emma Spiliopoulos. “This expansion reflects our commitment to making high-quality beauty products accessible to more people, and we couldn’t be prouder to be partnering with a retailer that shares our values.” Lash Therapy has built a loyal following thanks to its dedication to clean, effective formulas that deliver visible results. With millions of units sold and countless 5-star reviews, the brand continues to set new standards in the lash and brow care industry. “We are thrilled to bring our hero lash serum to the Canadian market through such an iconic retailer like Costco,” said Spiliopoulos. “We created Lash Therapy to solve our own frustrations with harsh beauty products, and now we’re proud to share our clean, effective formulas with customers across the globe.” The brand’s international momentum was further highlighted by several high-profile activations in the U.S. throughout April, including: A NYC based editorial and influencer event sponsored by Global Victoria Australia, showcasing premium Melbourne-born brands. Numerous appearances during Coachella's music and influencer events, strengthening its presence among beauty tastemakers and digital creators. About Lash Therapy Australia Lash Therapy Australia offers scientifically formulated lash and brow treatments designed to enhance beauty with clean, safe ingredients. The brand is dedicated to empowering confidence through self-care, backed by visible results and ethical practices. About Global Victoria Australia: Global Victoria, Australia empowers Australian beauty businesses to transform global aspirations into reality. As the State Government of Victoria's trade facilitation agency, we serve as the gateway to international markets and communities. Our expert teams across 23 offices globally provide the skills and knowledge needed for Australian beauty brands to thrive on the global stage. global.vic.gov.au Contact Details Global Victoria Australia Mildred Ruiz Leal mildred.ruizleal@global.vic.gov.au Company Website https://lashtherapyaustralia.com.au

June 03, 2025 10:25 AM Eastern Daylight Time

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